“Mum knows better” is like an allegory to my childhood, when my mother’s words used to ring out from time to time with amusing irony. Now I can hear my eldest telling her daddy that she will go and ask her mother, because she knows better.

With all due respect to dads, but let’s face it, it’s the mum who is the main engine of the house, who knows there’s butter in the fridge, where the socks are, and where that favourite book with the kittens is. He also knows that he only has three days of nappies left.

And so, quite simply, from life, as they say, this name “Mum Knows” embellished my idea. An idea to help an omniscient mum to find products for her favourites that have already been carefully selected and tested by the same mum.

Mum knows what’s best for her favourites, and where to buy it!

Love, Sandra